The Syntax of Internet Culture – Wednesday Blog by Seán Thomas Kane
I’ve had access to computers for as long as I can remember. My parents work in the tech world, so naturally I was probably one of the first people in my class to have an email address. I still remember that first email I sent, it was to my Aunt Jennie in Kansas City. Even then at the spry young age of 3 or 4 I was already growing into an expected typical Midwesterner: I asked her about the weather where she was. Over the years my access to the internet have only increased to the point where today it is ubiquitous. I’m rarely, if ever, away from a data signal, and any simple question I have can be easily answered by a quick question to Siri or a Google search.
The amount of technology in our lives today is sometimes scary. The fact that it surrounds us at all times, in all places makes us all the more dependent on it. What’s more, it’s changed the way we talk, the way we solve problems, and quite possibly the way we think too. In the last couple years, the majority of my time online has shifted from being spent reading long-form articles on the New York Times, the BBC, and such to watching videos, both long and short, on platforms like YouTube and Instagram. In the early years of YouTube, content on that platform tended to be much more diffuse with different creators crafting different sorts of videos in their own style, yet as that frontier continues to be settled YouTube videos have become more standardized. There’s the catchy title that’s supposed to get the algorithm to convince you to watch the video. There’s the introduction, the body, and the conclusion, demonstrating how so much YouTube content is essentially an extension of the essay.
And of course, there’s the sponsored content thrown in there for good measure. I admire quite a few of these YouTubers and have a handful that I’ll watch on a regular basis. I even tried publishing short history videos on YouTube a few years ago, they’re still out there, but I found the work needed to get those videos out simply was too much for my production abilities and schedule. This podcast has ended up being a happy medium for me, something that I can write, record, edit, and release in a couple hours on a weekday afternoon. Of any transformational aspect of our current time, YouTube and podcasts and the democratization of knowledge that they embody have to be some of the most critical aspects.
Then there are the shorter videos, pure mind-numbing entertainment. I tend to have a soft spot for cat and dog videos on Instagram, many of which were originally made for Tik Tok, one platform I continue to avoid. There seem to be a few usual tropes and themes that run through all of these, identical music, identical storylines, say a cat or a dog doing something silly. Then there are the videos that try to express situational emotions, that take the subtext of life and turn it into a loud and proud declaration of what the person on camera is thinking or more often feeling. I feel that these sorts of videos are an outgrowth of memes that I’ve seen on Facebook in particular for over a decade now. Memes that often include the horrendously poorly worded phrase “be like…” as one example. If anything marks out the syntax, the sentence structure, of English internet culture most clearly it’s the disregard for grammar and the fluidity of English. On the one hand it has a tendency to annoy me, yet on the other hand I recognize that this is likely the development of new forms of English that will be how this language is expressed and used as our current century continues. After all, my own English is the product of both generations of immigrant interpretations of this language and official dictates of varying degrees of linguistic validity.
The one great problem with internet culture is how much content is processed and released at any given moment. After the tenth video using the same song to varying degrees of effectiveness, I get even more annoyed than I already was at the whole conversation underway. This Sunday and Monday for example I only lasted half an hour scrolling through Twitter and Instagram before I was annoyed at all the memes trying to interpret excessively diffuse meanings from Will Smith’s altercation with Chris Rock at the Oscars. That’s the beauty of more traditional forms of media: they limit how many voices are speaking at once. As anyone who has sat through endless Zoom calls over the last two years will know the signal connecting everyone attending can only pick up 1 voice at a time, and as much as we want to believe we can multitask that’s simply not the case.
I’ve thought about dropping some of my social media accounts. I’ve been on Facebook, Twitter, and Reddit for a decade now, and on Instagram for almost that long. I recognize the ability of social media to distract from work and more importantly from living my own life rather than watching other people and their pets do silly things online. I still see some utility in social media though, it’s the primary way that I promote this blog and podcast, I still have thoughtful conversations every so often over news articles or essays that I’ll post online with other intelligent people. There have even been opportunities I’ve taken because I saw an announcement or some other listing online. But compared to the overwhelming cacophony of the internet, and to the things that really make me happy, I’ve come to the conclusion that I’d be happy if I did drop some of my social media accounts.
In short, our ability to communicate without boundaries has expanded far faster than any guidelines for how to do so safely and civilly have been able to be set in place. There is so much potential in the internet, we just have to recognize that like with everything else we need to keep that space tidy, and that we need to find a balance so we can live full and fruitful lives while enjoying the benefits of this greatest creation of our global world.
Wednesday Blog by Seán Thomas Kane 